Our brand is our legacy and consistent application and precise representation of our brand supports efficient marketing, higher levels of recognition and understanding in our region and across the nation.
Our Brand Guidelines are designed to facilitate a consistent system of communicating with our audience, and should be used as your go-to resource for the creation of frequently needed communication materials. They contain the tenets of our identity, including logo use, color palette, typography, and other standards.
The Office of Strategic Marketing Services is available to answer questions and advise you of the correct use of the brand for your particular need. To contact Marketing, please contact us at PennMarketing@uphs.upenn.edu
Complete Guide This Brand Guide is your go-to resource that contains the tenets of our identity, including logo use, color palette, typography, and other standards.
Provider-Based Materials Practices that are on a hospital license must maintain compliance by clearly demonstrating their hospital affiliation to ensure that patients are aware. This is critical for sustaining provider-based status.
Strategic Marketing Services staff are assigned to clinical departments to guide and support marketing efforts including collateral development.
All email correspondence should be appropriately branded using the recommended structure.
The Penn Medicine logo is the primary and most visible brand component for our organization. Learn more about proper logo use.
Our Branded PowerPoint template should be used for all presentations to ensure Penn Medicine’s brand strength and clarity to all audiences, both internal and external.
All promotional item requests should be approved by Strategic Marketing Services to ensure that our brand is applied appropriately.
Our signage is often the first thing visitors see when coming to our facilities, making it important that our system is impactful and clearly legible.
Our uniform stationery system communicates that each part of our brand is connected and cohesive.