Penn Medicine branding

Access core brand assets and guidelines to ensure consistent, accessible design across all touchpoints.

Color palette

Primary and secondary color palettes

Document and presentation templates

Branded resources in PowerPoint and Word

Giveaways and apparel

Promotional item guidelines and approved vendors

Logos and usage

Download logos and usage guidelines

Signage

Building and wayfinding standards

Stationery

Ordering business materials

Typography

Fonts and hierarchy guidelines

The complete brand guide (PDF - 1.7MB) is your go-to resource that contains the tenets of our identity, including logo use, color palette, typography, and other standards.

For questions regarding provider-based branding, contact PennMarketing@pennmedicine.upenn.edu.

Penn Medicine web and digital standards

For guidance on digital products and assets, refer to our web and digital standards.

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