“At Penn Medicine Lancaster General Health, we believe that ‘care’ is more than what happens in a hospital. It’s when we all come together to make sure our neighbors have the resources they need to live healthier lives.”
If those words sound familiar, you may have heard them on your TV or favorite streaming service in Lancaster. This messaging, which promotes the various community-benefit programs and initiatives led by LG Health, is part of a comprehensive campaign launched by the health system on June 1.
“Community outreach is vital to our mission of advancing the health and well-being of the communities we serve. It’s a part of our legacy we don’t often talk about in our marketing communication messages — until now,” said Alice Yoder, executive director of Community Health at LG Health.
The campaign includes television, radio and display (digital) ads, billboards and a dedicated website: CaringforLancaster.org. The website currently features over a dozen programs and initiatives that LG Health leads or is significantly involved with.
To address the health needs of our community, LG Health works closely with a diverse network of local partners. Through these programs and partnerships, the health system encourages healthy lifestyles and works to ensure our neighbors have access to safe housing, nutritious food, mental and behavioral health resources, addiction treatment, health services for children, and more.
“We are deeply grateful to all of our partners,” Yoder added.
Prior to developing the new marketing communication campaign, LG Health commissioned a research study to learn the opinions of people in our community about programs like these. When asked about the importance of hospitals and health systems providing community benefit activities, 80 percent responded that it was important. Still, 52 percent said they did not know if some health systems provided more community benefit activities than others. This campaign is designed to showcase the deep community involvement of LG Health specifically.
LG Health is committed to serving in a leadership capacity, mobilizing key partnerships and programs to address care gaps in our community.
“A goal of our campaign is to increase awareness of LG Health’s dedication to making sure everyone in our community stays healthy and has an opportunity to thrive — including our most vulnerable neighbors,” Yoder said.