We are pleased to announce an update to our ProviderMatch program, designed to connect patients with the right Penn Medicine physician or APP based on their specific needs. Whether patients are using Penn Medicine’s website to find a new doctor or seeking a referral from one of our central call center agents, our aim is to ensure that patients are matched with providers who have the expertise to address their particular health concerns.
Effective July 1, 2024 we will transition from using the third-party company Kyruus to a fully in-house provider profile management program.
This change brings several benefits. By leveraging internal sources of truth, such as decision trees, we can ensure more accurate clinical expertise terms for providers’ profiles and improve the functionality of our find-a-doctor search tools online and in our call centers. Additionally, the in-house program will streamline the review and approval process and reduce vendor costs.
Please note that all profiles will remain the same as they currently appear on the website and in the contact center. The only change is that providers and administrators will no longer log into Kyruus’ ProviderMatch tool to update profiles. Instead, all edits should be submitted via the existing profile update form.
Why is Penn Medicine moving from a third-party vendor-supported model to an in-house model for provider profile management?
We have decided to transition to a fully in-house profile management program. Our goal is to simplify the process of managing profiles for physicians and clinical operations teams by:
- Using existing sources of truth, such as decision trees, to identify the correct clinical expertise terms for provider profiles;
- Creating a more streamlined review and approval experience that does not require logging in to an external system.
What do I do if I need to update a profile?
Please use our existing profile update request form to submit updates to the profile management team.
Can I log in and make edits myself, as I did in the Kyruus ProviderMatch tool?
Not at the moment. We are exploring ways to expand our in-house functionality to include this capability. Meanwhile, all requests can be directed to the profile management team for handling.
Is anything changing on my profile for the web site and contact center?
There will be no immediate changes to profiles. As we identify new sources of truth for clinical expertise terms and other data elements, a profile may evolve to be more accurate and patient-friendly.
Will there still be an approval process for profiles?
Yes, although we are developing a new process for approvals. Currently, profiles sometimes wait months for the approval for changes to go live. We are looking for ways to reduce the number of updates that require approval by identifying more "source of truth" data that has already been verified. For updates that still require approval, we are seeking ways to make the approval process simpler and faster.
Will private medical staff still have profiles? How will they be updated?
Yes, private medical staff will continue to have profiles as they do today. Please submit updates to the profile management team via the
profile update form.
Who do I contact if I have a question?
Please reach out to your department’s Marketing contact for assistance with your profile. You may also contact the Penn ProviderMatch team at ProviderMatch@uphs.upenn.edu.