Get Back to Being You, a multimedia marketing campaign promoting the Center for Spine Care at Princeton Medical Center, won best marketing campaign in PR Daily’s Social Media and Digital Awards, which were presented June 14 in New York.
Princeton Health was one of seven finalists for the award.
“We believe this campaign resonated with people because it ultimately focused not on us but on the people whose lives we make better,” said Entity Marketing Officer Carol Norris-Smith. “The award was all the more satisfying because the campaign was produced in-house – a collaboration between Princeton Health Marketing staff and Penn Medicine’s Creative Services team. We are delighted that it won despite strong campaigns from national and international brands in various industries including hospitality, IT, and television.”
Earlier in June, Princeton Health received four Aster Awards for the same campaign. The Aster Awards are presented annually to recognize healthcare marketing professionals for excellence in advertising, marketing, and communications.