There are many elements of our “new normal” that most of us couldn’t have imagined before the start of the pandemic. For the 400 people rolling up their sleeves each day at Philadelphia’s Theatre of the Living Arts (TLA), getting a COVID-19 vaccination in a concert venue while surrounded by gold chandeliers and purple curtains likely makes that list.
When Pennsylvania Hospital leadership began looking for a neighborhood site where they could set up a vaccine clinic, they quickly found a valuable and enthusiastic partner in Live Nation, which manages the TLA. Live Nation had already been using other Philadelphia venues like The Met and The Fillmore for food distribution and COVID-19 testing, and dedicating a space where Philadelphians could receive their vaccines was the clear next step. Amanda Melchiore, MS, BSN, RN, NPD-BC, PCCN, operations manager of PAH’s South Street Clinic at the TLA, often feels like her team is fighting the coronavirus on the set of Beauty and the Beast — but while the location may be unorthodox, the site has been operating like a well-oiled machine since opening in mid-February.
Running the clinical side are reassigned nurses who normally work in PAH’s infusion center, emergency department, med-surg and behavioral health units, or in Women’s Health, as well as pharmacists, nursing students from Villanova, Drexel, Rutgers, Holy Family University, and the Community College of Philadelphia, and nursing instructors from Penn. Meanwhile, 65 rotating volunteers — family members of staff, college students, and people associated with the South Street business community — help to streamline the registration process and direct traffic. TLA and Live Nation employees have also proven immensely helpful in keeping the clinic clean, safe, and functioning smoothly. Together, their extraordinary efforts made it possible for more than 20,000 Philadelphians to get vaccinated by mid-April.
“Out of all the things I’ve been involved with in my time working at PAH, I’ve never been part of a team that is so forward-thinking and creative,” Melchiore said. “It’s just really amazing to watch people with such varied experiences come together and work toward one united mission. Everyone has banded together to take on something that’s out of the comfort zone and to create a positive patient experience.”
Indeed, positive vibes have become a key feature of the clinic. Even as staff have navigated challenges like transitioning from Moderna to Pfizer and back again depending on drug availability and patients’ needs, the mood is one of excitement, rather than stress.
“The music’s going every day, so patients are dancing in their chairs, and staff are dancing right along with them,” said Dan Wilson, MBA, BSN, RN, FABC, vice president of Operations. “It has a real party atmosphere and celebratory feel. People are finally getting their vaccines, beating COVID-19, and seeing the light at the end of the tunnel.”
“We knew we’d have a happy crowd getting the vaccine, but a bonus is that many people have a connection to the TLA,” added Jeffrey O’Neill, AIA, ACHA, senior director of Facilities. “They’ve seen concerts there or they have a history with the building.” Many patients shared these connections on the ever-growing signature board that they can sign after receiving their shots. Between patient names and expressions of gratitude are notes like, “My husband and I had one of our first dates here 40 years ago,” and “My dad died of COVID in between my first and second shot. Thank you for what you’re doing here.”
“The partnership between our team and Live Nation,” O’Neill said, “has really created something special in the community.”