This Cookie Policy sets out how we use cookies and similar tracking technologies ('Cookies') when you access and use Penn Medicine Websites, including PennMedicine.org, LancasterGeneralHealth.org, ChesterCountyHospital.org, and PrincetonHCS.org. By using these Websites, you consent to us using Cookies as described here subject to your management of your Cookie settings.
What Are Cookies?
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Cookies are small pieces of information sent by our website to the browser (e.g. Internet Explorer, Safari, Google Chrome or Firefox) on the computer or device you use to access our Websites. This collects information from that computer or device about your browsing habits and generally allows our Website to recognize the same computer or device the next time you use it to visit our Website. While the information collected usually does not directly identify you, it might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. You can find more information about cookies at: allaboutcookies.org.
How do we use Cookies?
We use Cookies to help us better understand how our Websites are used and provide a more user-friendly experience. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. We and our third-party service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience. For example, using knowledge of your previous Website visits, we can tailor content to match your particular interests when you revisit our Website. Please note that Cookies are not used by us in a manner that identifies or reveals financial details such as credit card information.
We also gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used and assist us with resolving questions regarding them. Cookies further allow us to select which of our programs, initiatives, offerings and services are most likely to appeal to you and display them while you are on the Services. We may also use Cookies or other technologies in online advertising to track responses to our ads. We do not currently respond to browser do-not-track signals.
What Cookie types do we use?
The following describes the types of Cookies that we may use and what they are used for:
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Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but then some parts of the site will not work. These cookies do not store any personally identifiable information.
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Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our sites. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site. Also, our ability to monitor site performance is impacted.
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Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. For example, they allow our website to remember information from your previous visit, such as details you submitted before or your previously stated preferences. These cookies may also be used to provide services you request such as newsletters or publications. Such a cookie may also be used to set the background image across the website. This will remember which image was displayed to you the last time you visited our website and will display the next image (in a set order) on your next visit. These cookies may be set by us or by third- party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
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Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
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Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.